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All of which is good news if you’re the app maker of a directory style app for BBM. When we last wrote about the app, just over a year ago, we described it as “a 411 / Yellow Pages” style system for BBM private users and BBM businesses.
It basically lets people locate others on the BBM network, which uses a pincode system to link chatters to each other (ergo, you need a BBM user’s Pin to send a connection request so you also need a Pincode directory to unlock potential new BBM buddies).
After then they have a lite (Free) and premium (.99) version.At the time we last covered the app (November 2012) it had some 1M active global users who were apparently performing 6M searches per month.(It defines active users as people who have used the app at least once a month — while logged in users makes an average of 11 to 15 searches per log in, which may sound a lot but users in some countries use its service as a potential date directory too).For this reason, they are not comfortable sharing their phone numbers, which rules out options such as Messaging and Whats App.This is where BBM comes to the rescue as it allows people to keep their number private, says Berry Reporter.