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By subscribing to a Topic, the user will be exposed to more Pages and posts than those they ordinarily follow and interact with.

When we first published this case study, Moz was called SEOmoz.

In the below timeline, we mark the major changes both marketers and businesses need to be aware of.

With Facebook’s 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform.

Facebook’s News Feed algorithm is in a constant state of flux.

This "Headline News Wheel" format featured: general news during the top (:00) and bottom (:30) of the hour; "Dollars and Sense" business and personal finance reports at 15 and 45 minutes past each hour; sports scores and headlines (branded as "Headline Sports") at 20 and 50 minutes past the hour; and lifestyle reports at 25 and 55 minutes past the hour.

The :25/:55 lifestyle segment was designed to allow local cable systems the option of pre-empting it with a local headline "capsule" from an associated regional cable news channel or a local television station.

Even though the company has since rebranded, the techniques described below are still as relevant as ever.

In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app.

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